TERRA Social STUNT & Campaign
When internet trolls started making beige claims that TERRA chips are artificially colored, we set the record straight with a deliciously colorful stunt.
Awards: The Drum Award 2019 Brand Content Strategy, Webby Finalist
TERRA Social
A mix of organic and paid social from our #snackinTERRAcolor Campaign that helped drive appetizing results: Sales: +6.85%, Purchase Intent +36% (more than any other chip), Facebook Engagement +200%, Instagram Engagement +135%.
Sweet Fact: When budgets are small and production has to be done in house, I double as a video director. Here’s one of my favorites from a mini-#snackinTERRAcolor social campaign.
