#BiasCorrect

Like spell check, but for gender bias.

On International Women’s Day, we made the invisible barriers holding women back visible by creating custom tech that flags unconscious gender biases in real-time workplace conversations. To promote the plug-in, we enlisted the help of badass women who have dealt with these unfair labels throughout their careers - including my favorite nasty lady, HILLARY RODHAM CLINTON! (hello, career highlight) to help us draw attention to this issue by sharing the #BiasCorrect Campaign across their social channels and inviting their followers to join our movement via our social photo uploader. Endless global conversations (and most importantly) #BiasCorrect Plug-In Downloads ensued. Within the first 24 hours: 2075.8% increase in Catalyst followers, 188.5 million impressions, and 324 company-wide #BiasCorrect Plug-In downloads.

Role: Creative Director, Copy

DIGITAL & OOH

In 2020, we doubled down on our mission to #BiasCorrect the workplace

We brought Catalyst’s workplace research to life through the stories of real women who have dealt with these invisible barriers throughout their careers.

In addition to my CD/Writer role, I acted as director/interviewer for these videos.

Awards: 

• Bronze Cube - Use of Technology - ADC AWARDS

• Gold  - Organic Promotion - Shorty Social Good Award

• Best Cause Related Campaign - Webby Nominee

• Campaign US Inclusive and Creative Award

• Creative Effectiveness - One Show Shortlist

• Craft Use of Technology - One Show Shortlist

• Social Media Post - One Show Shortlist

• Featured in ACT exhibition at Cannes Lion Festival

ACD/AD: Meghan Dailey