From cheeky print pieces that capture Maker’s unique POV to playful social posts that connect with our loyal fans—and even a script for a Justified vignette—these gems showcase some of my favorite one-off contributions as a writer for the brand's iconic “It is what it isn’t” campaign.

It isn’t about following directions

After binge-watching FX’s Justified (hello, job perks!), I crafted a script that draws seamless parallels between Raylan and Maker’s Mark, so audiences wouldn’t know where the show's storyline started and ours ended. It was, how you say, ‘a smooth transition.’ A few of my favorite ‘live’ tweets from when the episode aired are below.