Terra paints

When internet trolls started making beige claims that TERRA chips are artificially colored, we set the record straight with a deliciously colorful stunt.

Awards: The Drum Award 2019 Brand Content Strategy, Webby Finalist

TERRA Social

A mix of organic and paid social from our #snackinTERRAcolor Campaign that helped drive appetizing results: Sales: +6.85%, Purchase Intent +36% (more than any other chip), Facebook Engagement +200%, Instagram Engagement +135%.

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Role: Lead writer. Collaborated with and managed junior art directors and designers to develop and produce both organic and paid social media content in-house. Oversaw creative executions and directed video talent.

Advertising / Organic Social / Paid Social / Video / Content Creation / Digital / Stunts / Experiential