ricolaaa: Swiss Nature to the MAX

To launch Ricola’s new MAX Throat Care line, we took everything to the MAX while giving a modern nod to the brand’s most iconic TV spot. In less than a month, this ad garnered over 10 million unsolicited views on YouTube, which only proves it’s always a good idea to throw a cute dog…cow…and eagle in.

Role: Creative Director, Copy / Partner CD, AD: Meghan Dailey

IT’S IN OUR NATURE: An integrated campaign that Repositioned and revitalized one of the world’s most iconic brands.

Following the launch of the IION campaign, Ricola achieved nearly three times the category's growth rate, surpassing competitors in both market share and sales to become the current category leader. The tagline I crafted has also since been adopted by Ricola markets around the world.

Role: Creative Director, Copy / Partner CD, AD: Meghan Dailey