RICOLAAA TO THE MAX
To launch Ricola’s new MAX Throat Care line, we took everything to the MAX while giving a modern nod to the brand’s most iconic TV spot. In less than a week, this ad garnered over 10 million unsolicited views on YouTube, which only proves it’s always a good idea to throw a cute dog…cow…and eagle in.
Role: Creative Director, Copywriter // Partner CD, AD: Meghan Dailey
It’s In Our Nature
An integrated campaign that revitalized one of the world’s most iconic brands. The tagline I crafted has since been adopted by Ricola markets around the world.
Results: Ricola tripled the category's growth, overtaking competitors in market share and sales to become the leader.
Role: Creative Director, Copywriter // Partner CD, AD: Meghan Dailey
Rebranding / Positioning / Advertising / Tagline / Video / Digital / Radio