NuFACE's debut global campaign, "FIND BEAUTY IN THE CURRENT,” flips the traditional problem-solution skincare narrative on its head, empowering people to define beauty and aging on their own terms with the world’s first smart, microcurrent-powered skincare regimen.
3D Mapping
To showcase the advanced science and technology behind NuFACE products, we developed a dynamic face-mapping effect that illuminates the microcurrents working just beneath the skin. This effect was flawlessly integrated with captivating cinematography, brought to life through beautifully crafted lighting.
Results:
Product sold out in 4 hours after the campaign launch
+67% Amazon Sales VYA
+27% Retail Sales VYA
+28% ECOMM Sales
94% Top 2 Box Purchase Intent
Press: Forbes , Ads of The World, Allure, Women’s Wear Daily
Role: Creative Director, Copy // CD Partner, AD: Meghan Dailey
Branding / Positioning / Tagline / Integrated Advertising / Social / Film / Digital / POS / Influencer Marketing / ECRM