The end of the AHEMMMS!

In a post-pandemic world clearing your throat in public just hits differently. We helped Ricola go beyond the cough and rid the world of AHEMMMS once and for all with their new line of everyday drops.

Role: Creative Director, Copywriter // CD/AD Partner: Meghan Dailey

Press: Adage Hot Spots

Results:

• Creative outperformed ads with 10–100x the budget.

• Lowest skip rate (1.91%) – More watched, less skipped than any other ad in the set.

• High engagement (Attention Index 96) – Held attention better than industry benchmarks.

• 48.5M impressions on just $164K spend – Maximum impact on a minimal budget.

• 2X more cost-efficient – 294 impressions per $1 spent.

We supported the launch by placing ads in public situations where it’s best to avoid the AHEMMMS.

Positioning / Integrated Advertising Campaign / Video / Social / Digital / Radio / OOH