You’re Not a Princess
I loved every second of rewriting the outdated narratives girls grow up reading, almost as much as I loved convincing a conservative brand to take a chance on this controversial campaign.
Highlights:
335MM Impressions
Featured on The Today Show, NPR, Yahoo, The Huffington Post, ADWEEK, The Guardian, and Mashable, among others.
Voted Most Inspiring Ad Campaign for Women in 2013
Top 30 AdFreak Stories of 2013
OOH
Guerrilla Marketing
Digital
Conceived, designed, and placed on the interwebz with our 13-year-old target in mind.
