You’re Not a Princess
I don’t know what I loved more: rewriting the outdated narratives girls grow up hearing or convincing a conservative client to take a chance on this controversial campaign. Despite only running in Louisville, Kentucky, this limited-budget campaign ignited a nationwide conversation: 335MM Impressions.
Earned Media: 335MM Impressions
Press:
Recognition:
Voted Most Inspiring Ad Campaign for Women in 2013
Top 30 AdFreak Stories of 2013
Advertising / Positioning / Tagline / Experiential / Activation / OOH / Radio / Digital / Social / Print