#BiasCorrect

Catalyst research revealed that unconscious bias—labeling women differently than men for the same behavior—is the biggest workplace barrier. So, we pioneered custom tech to make the invisible visible.

Like Spell Check, For Gender Bias

The #BiasCorrect Plug-In is original tech designed to privately flag gender-based unconscious biases in real-time work conversations and offer users the chance to make a conscious switch. Available in 4 languages. Download here.

Making the Invisible Visible

We gave Catalyst’s research a face through real women’s experiences with invisible barriers.

AN ENDLESS SEA OF UGC

We built a custom photo uploader that allowed other women from around the world to officially join the campaign and share their own stories with #BiasCorrect.

Words are a powerful thing

To illustrate the real impact that unconscious biases have on women throughout their careers, we brought Catalyst's research to life through the experiences of women who have successfully reached the top of their industry.

Results: Catalyst followers increased by 2,075.8%, with 188.5 million impressions and 324 downloads of the #BiasCorrect Plug-In within 24 hours.

Role: Creative Director, Copywriter, Campaign Video Preditor, Story Producer // AD/CD: Meghan Dailey

Results: Catalyst followers increased by 2,075.8%, with 188.5 million impressions and 324 downloads of the #BiasCorrect Plug-In within 24 hours.

Awards: Bronze Cube - Use of Technology - ADC AWARDS, Gold  - Organic Promotion - Shorty Social Good Award, Best Cause Related Campaign - Webby, Campaign US Inclusive and Creative Award, Creative Effectiveness - One Show Shortlist, Craft Use of Technology - One Show Shortlist, Social Media Post - One Show Shortlist, Featured in ACT exhibition at Cannes Lion Festival

Press: Adage Creativity Pick, Adweek, Campaign US, The Drum, Adweek, Cnet, IWD Top 5 Campaigns